Collection: Products

this not just a shirt, it’s a time capsule

the iphone 5 and #2012 don’t just mark a year, they represent an era

the swag era

back when flipagram edits, snapbacks, jerkin videos, and loud confidence ruled the internet

this not just nostalgia — it’s a reminder of when style was raw, fun, and unapologetically loud

as a 2009 kid, the swag era feels unforgettable

it was my first real taste of culture, coolness, and confidence

even if it wasn’t fully my time, something about it stuck

now that i’m older, it feels like a moment i missed but still hold close — like it left a mark on me without me even realizing

before tiktok, before reels, before aesthetics

the swag era was my first idea of what cool looked like online

nobody was trying to be perfect, they were just loud, confident, and having fun

you didn’t need to know the lyrics or the brands

it just looked like something you wanted to grow into

i grew up watching older kids, especially my older brothers

in snapbacks, flexing ymcmb hoodies like they were designer

jerking, teach me how to dougie, cat daddy, harlem shake

i saw flipagram edits with trap beats and jordans flood my screen

i didn’t fully get it then, but that era shaped my taste

before i even knew what taste was

now everything is clean, filtered, minimal

but the swag era — it was unfiltered, corny, extra, honest

and that rawness feels refreshing now

nobody was trying to impress anyone

they were just feeling themselves

and looking back now, as a teen

it feels like a time when people just had more fun being themselves